Social Media Marketing: How to do it, Types, Tools & Tips

With the 'Rise of Social media' interactive tool from 'Our World in Data' you can see the growth of the main networks between up to the end of 2019. This chart, by Datareportal, summarises the importance and growth of social media today. Users spend an average of two hours and 25 minutes per day on social media. Two hours and 25 minutes are spent per day per person on social media . From the way we get our news to the way we interact with our loved ones. Here’s a detailed breakdown of how you can analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.

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Invite a coworker out for lunch or ask a neighbor or classmate to join you for coffee. Many of us access social media purely out of habit or to mindlessly kill moments of downtime. But by focusing on your motivation for logging on, you can not only reduce the time you spend on social media, you can also improve your experience and avoid many of the negative aspects.

The average US influencers on TikTok have a 17.99 percent engagement rate, making influencers a powerful tool for brands. For example, you could give your audience access to a live event. If you’re giving a talk at a conference, take a few snaps when you’re on stage and share them with your followers. Take some time to understand the audience before you start using the platform to advertise and market.

Impossible for brands to have an active presence on all, they’ll fully commit to just 2 or 3. The necessary marketing skills will be communication and creativity, as you can learn new platforms on the go. Although no one can tell the future, one way to know if a platform has staying power is to compare its statistics to established social media platforms. Another growing point of emphasis for social media in the future, according to Entrepreneur, will be video content. Video marketing already has a substantial presence in the U.S., where it is a $135 billion industry in 2020, according to Social Media Today.

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Follow your competitors so you can keep tabs on them, get ideas you can adapt to your own strategy, and identify gaps you can fill. Follow influencers to stay on top of trends and educate yourself. Follow brands that share your values or that have great content strategies for inspiration and outside the box ideas. Here are a few social media marketing tips to kick off your social media campaigns.

Businesses took advantage of this new consumer mobility by serving their customers new, simpler methods of interacting — and new ways of buying goods and services. Sunil Saxena is an award winning media professional with over three decades of experience in New Media, Social Media, Mobile Journalism, Print Journalism, Media Education and Research. Mental health and wellness tips, our latest articles, resources and more. We may receive a commission if you follow links to BetterHelp. To prevent sleep problems, always insist phones are turned off at least one hour before bed.

We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in oureditorial policy. According to a survey by Pew Research Center, the use of social media is correlated with having more friends and more diverse personal networks, especially within emerging economies. Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. Discourage your teen from gossiping, spreading rumors, bullying or damaging someone's reputation — online or otherwise.

Instagram, Pinterest, Linkedin, Reddit and Twitter users all report 'follow/find information about products/brands' in their top 3 motivations. With popular social media platforms growing in terms of size, each platform has a unique audience. If you cater your content toward the audience of the social media platform, you’ll be successful. If taking advantage of social media trends in one way or another isn’t a part of your brand’s digital marketing strategy just yet, read on.

Since you still own the rights to the content on Medium, you can do with it as you like. It’s an easy way to get additional eyes on all your hard work. If people see that it’ll take 20 minutes to read your post, you’ll scare most of them away.

Build lists of influencers by industry and topic and you’ll be able to see what they are interested in, what they’re thinking about and get ideas on how to reach out and connect to them. When someone in your industry asks a question or requests assistance, you can participate and show how relevant and useful you can be. There are numerous instances of Twitter conversations turning into face-to-face meetings. Replies are a public way to respond to posts by others and carry on a conversation that others see, while direct messages are a way for you to connect privately with someone. In order to be able to DM someone, they have to follow you; or they have opted for the setting that allows anyone to DM them.